Sweet Company Turns Tweets Into Chocolate Letters
Campaign for Dutch chocolate brand enables users to turn poems for Santa Claus into an edible treat.
A microsite was developed for Jamin, the Netherland’s largest candy store, where users can submit tweets that will then be made into “chocoletters.” User write poems for each other and the promotion lasted until December 5th. This day is known as Sinterklaas, when, as legend has it, Holland is visited by Santa Claus who travels by boat. The best of these poems will be made into real choletters from chocotweets.