A reinvention of Shakespeare's classic, ‘To Be Or Not To Be’ is the most successful publishing project on the crowdfunding site.

Webcartoonist Ryan North's Kickstarter campaign has broken the all-time record for being the most funded publishing project ever. His reinvention of Shakespeare's classic Hamlet; ‘To Be Or Not To Be‘ is a choose-your-own-adventure style story.

The illustrated book is described as “80,000 words of comedy and mayhem”, with jokes, swordfights, and ghosts. It allows readers to either choose the actual path through the book by following the choices marked by Yorick skulls or make their own decisions and find themselves in comical alternate universes.

READ THIS ARTICLE FOR $15
$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in