In Brief

Merit helps disadvantaged youth go through college by donating a percentage of their revenue.

Merit is an Indiegogo campaign that aims to address the issue of students dropping out of school in the U.S. According to the fashion brand, a kid drops out of high school in America every 26 seconds, which is nearly 1.2 million students a year and results in a loss to the nation of $1.5 trillion. Merit hopes that a win-win business model can help the situation. With every purchase of any of the items in the Merit range, 20% of the purchase price goes into funding the Fate scholarship program for disadvantaged youths.

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