Coke’s Carol-Powered Vending Machine Brings Holiday Spirit

Coke’s Carol-Powered Vending Machine Brings Holiday Spirit
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JMW Stockholm lets you sing a Christmas song in return for a Coke by creating a karaoke machine with microphones attached.

Emma Hutchings
  • 14 december 2012

Does Coca-Cola make any ‘regular’ vending machines anymore? The brand has recently made thirsty consumers hug for a Coke and play James Bond for a Coke Zero, and now, they can sing a Christmas carol for a Coke. Agency JMW Stockholm turned it into a karaoke machine with microphones attached to the front, letting people select their chosen festive tune and sing along. The ‘Sing For Me’ machine, located at the Royal Institute of Technology in Sweden, then returns the favor with a Coke. You can see how the vending machine is spreading Christmas spirit one song at the time in the video below:

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