PSFK sits down with Michael Horn, founder and CEO of Craft Coffee to discuss why our culture is so java obsessed.

At PSFK we have grown to love Craft Coffee, a monthly subscription service which offers a selection of some of the most delicious expertly sourced and roasted coffees available. We sat down recently with Michael Horn, founder and CEO of Craft Coffee, to find out more about what makes his service so special:

What inspired this business idea?

Every coffee has a story. That's the idea behind Craft Coffee. Each month, we bring our customers a curated selection of the most exceptional coffees available in North America. Each of the three coffees in our monthly box is from a different roaster, and each has its own story to tell.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in