New tech-startup is creating color-changing cups to combat alcohol related sexual asaults.

DrinkSavvy, a startup founded by Mike Abramson, is working to develop and produce plastic cups, straws, stirrers, and glassware that will help cut down on the occurrence of drug-aided sexual assault.

DrinkSavvy intends to use plastic party cups, which are already highly popular at parties on college campuses and among young adults, to bring greater awareness to the dangers of date rape drugs and alert you to their presence.

The newly created cup, and other drinkware, is designed to change from its natural clear appearance to a stripped red color when the drink has been unknowingly spiked with the drug. Date rape drugs tend to be odorless, colorless, and tasteless when they’re in your drink, which make it nearly impossible to detect them.

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