Diesel Reintroduces Their Best Selling, ‘Pre-Internet’ Shoe From 1993

Diesel Reintroduces Their Best Selling, ‘Pre-Internet’ Shoe From 1993
technology

The brand is re-launching ‘YUK’ and offering people the chance to win a pair if they don't post anything online for 3 days.

Emma Hutchings
  • 5 december 2012

Diesel is re-launching its best-selling ‘YUK’ shoe from 1993, calling it the ‘Pre-Internet Shoe‘. The brand is promoting the shoe’s lack of technology, with no tracking, timing, or wallposting. Ad Age reports that it is also encouraging fans to stay offline, directing them to a Facebook campaign called the ‘Pre-Internet Experience’ that has them pledge not to post on Facebook for three days. If they also promise not to use Twitter or Instagram, they can reduce this to two days.

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