The beer brand teamed up with a family in Texas to put on the ‘Most Interesting Light Show in the World.’

Holiday lighting and decorations are a tradition for many, even if you’re not a regular ‘Clark Griswold.’ But if you do have 25,000 imported Italian twinkle lights like Clark, you just might have companies knocking on your door looking to team-up.

That’s what happened when Dos Equis contacted John Storm of Austin, Texas to team-up and convert his holiday light show, at least partially, into marketing material for the brand.

Storm has converted his home and yard into a light/music show, which is called ‘Listen to our Lights,’ for the 2nd year in a row. This year, he has gained some notoriety for a video that’s been circulating of his Christmas lights synced to Gangnam Style. Dos Equis connected with Storm to take advantage of this idea, programming his light show to sync with the brand’s ‘theme song’ and light up on cue. Gwen Boyce, Brand Director at Dos Equis adds:

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