Verizon DVR Machine Watches TV Viewers To Deliver Relevant Ads

Verizon DVR Machine Watches TV Viewers To Deliver Relevant Ads
technology

Verizon seeks a patent for a TV set top recorder capable of monitoring television viewers as they watch shows and serving them commercials relevant to their real-time actions.

Robyn Hightower
  • 7 december 2012

In addition to knowing what you watch on TV, future DVRs might also know what you do while watching your favorite shows. Behemoth telecommunications company Verizon recently filed a patent for a new DVR product that can also sense what activities TV viewers are doing while they watch TV. Once the DVR detects what viewers’ are doing while watching TV, it will then deliver advertisements that are relevant to the watchers’ real-time actions. For instance, if a viewer is eating Talenti ice cream, while watching Arrested Development, the DVR might choose to show them ads for ice cream or else ads for a nearby gym. It might also show them ads for the show’s actors’ upcoming movies.

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