Burger Chain Replaces Plastic Wrapping With Edible Packaging

Burger Chain Replaces Plastic Wrapping With Edible Packaging
Design

Fast food chain Bob’s in Brazil wrapped their hamburgers in edible paper so customers could eat them straight away.

Emma Hutchings
  • 14 december 2012

To tie in with a campaign that boasted their burgers are irresistible and customers can’t wait to eat them, fast food chain Bob’s in Brazil offered customers edible packaging. Comunicadores reports that agency NBS created the packaging, which was provided in the restaurants for a limited time.

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