Eric Corey Freed of organicARCHITECT believes in the necessity of looking towards the natural world to solve our environmental and design problems.

At PSFK CONFERENCE SAN FRANCISCO, architect Eric Corey Freed talked about the necessity of designing green buildings and structures from the ground up. Instead of simply taking traditional buildings and adding green features such as solar panels and more efficient support systems. At his firm, organicARCHITECT, all of their projects are conceived as green buildings from the start. These structures are designed to generate their own energy, clean their own water and actively regenerate the environment around them. In his opinion, moving forward, we can't afford not to build green buildings.

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