Brand Forces Hungry Fans To Run On A Hamster Wheel For Snacks [Video]

Brand Forces Hungry Fans To Run On A Hamster Wheel For Snacks [Video]

How far would you go for Fantastic Delites? People dressed up as mice and ran as fast as they could to try to earn a tasty treat.

Emma Hutchings
  • 17 december 2012

Snack brand Fantastic Delites made people dress up as mice and literally run on a wheel to get a ‘treat’ in a lab-like environment. This campaign from Clemenger BBDO aimed to find out how far the “human lab mice” would go for Vintage Cheddar and Red Onion flavour Fantastic Delites.

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