Boutique fashion design business adapts business clothing to make them more friendly for the bike riding experience.

Iva Jean is a Seattle-based apparel company that makes fashionable cycling clothes for women. Inspired by Europe's biking culture, they are working to evolve items like pencil skirts into bike friendly gear — a slit at the back unzips to make it easier to bike, but when at the office or not on the bike, the skirt looks like a regular one. They've also created a fashion-forward reflective vest that makes riding at night safe.

Ann DeOtte is the founder of Iva Jean. Her company got its start last year when they began making their Rain Capes (shown below). In an interview, she reveals her interest in opening the flood gates of fashionable biking and popularizing it for mainstream culture:

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)