Frank & Oak uses a simple digital decision rubric to help the modern man create sharp looking outfits for every occasion with minimal effort.

In this era of big data, information overload is easy, but getting just the right amount is key when making a worthwhile purchase online. However, e-retailers Frank & Oak seem to have found the answer to this Goldilocks conundrum.

Some online retailers put over 6,000 types of sneakers options at your shopping cart's disposal, not to mention winter boots or even jeans, but Frank & Oak have created a formula to personalize their existing catalog of clothing to the context of your life and style to help you get what you are shopping for quickly and easily.

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