A collaboration with New York's Brewery Ommegang will launch 'Iron Throne Blonde Ale' for the third season premiere.

HBO has teamed up with Brewery Ommegang in New York to release four Game of Thrones-inspired beers to promote the hit TV show. WinterIsComing.net reports that the first beer, Iron Throne Blonde Ale, will launch nationwide in time for the fantasy drama's season three premiere on March 31st.

The collaboration between Ommegang and HBO is focused on developing unique beers that directly tie into themes, characters and nuances of the medieval-like fantasy realm of Westeros and the surrounding kingdoms, where the competition to sit on the Iron Throne is fierce and deadly.

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