How much of our personal data is the search giant taking?

This article titled “Google Maps: thanks for the app, here's my personal data” was written by James Ball, for on Thursday 13th December 2012 16.25 UTC

Google has delivered an early Christmas gift to Apple iPhone users everywhere, – a full-featured, free, Google Maps app is now available in the iTunes store as an alternative to the, ah, somewhat lacking new Apple equivalent. The new app has plenty of features the iOS5 maps app didn't, like turn-by-turn steering, and has been warmly welcomed by hipsters struggling to get home without in-phone navigation the world over.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in