Ad Agency Convinces Guerilla Fighters To Defect

Ad Agency Convinces Guerilla Fighters To Defect
Advertising

Colombian agency Lowe SSP3 uses strategically placed lighting to literally guide insurgents home this Christmas.

Ryan Gerhardt
  • 17 december 2012

Last year, Lowe SSP3’s ‘Rivers of Light’ campaign convinced 180 insurgents in Colombia to give up the fight and return home. This year, while the message of demobilization remains the same, the method aims to bring greater light to the effort.

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