Heineken Opens Advertising Archives, Invites Fans To ‘Remix’ Its Past Visual Identity
To celebrate the brand’s 140th birthday, it is challenging designers to create an iconic bottle of the future.
Heineken is celebrating it’s 140th birthday by asking fans to use its archive for inspiration to create a new bottle design. For the Future Bottle design challenge, entrants can view the brand’s evolution since 1873 (including bottle labels and advertising) online and remix the images.
The winning design will be featured on a limited edition bottle, and distributed in specially-designed packaging by Joshua Davis. Thirty finalists will also have their designs displayed at Milan Design Week next year. The design challenge is open to people around the world, who have until March 1st to submit their bottle of the future. Mark van Iterson, Heineken’s global head of design, said: