The beer brand challenged two guys to meet someone from 194 different countries in 2 weeks, without leaving Amsterdam.

We present to you, ‘194 Countries. 14 Days. 2 Guys. 1 City.’ Picture ‘Around the World in 80 Days,’ except with fewer days and a lot less traveling. Or rather, no traveling.

The Dutch brewing company Heineken International recently challenged two ordinary guys to meet someone from all 194 internationally recognized countries worldwide. However, there were two catches: they only had the first 2 weeks in December to do this, and they weren’t allowed to leave Amsterdam, which is where Heineken is headquartered.

UP YOUR QUOTA FOR JUST $15 A MONTH
PSFK’s Premium Subscription provides access to a database of over 100,000 articles featuring new ideas, interviews, analysis and opinion on the latest innovation in brand, customer and retail experience.
Already a subscriber? Log in
(powered by Wallkit)