Heineken Challenges Fans To Meet Someone From Every Country, In One City

12/18/12

Written By:

Ryan Gerhardt

The beer brand challenged two guys to meet someone from 194 different countries in 2 weeks, without leaving Amsterdam.

We present to you, ‘194 Countries. 14 Days. 2 Guys. 1 City.’ Picture ‘Around the World in 80 Days,’ except with fewer days and a lot less traveling. Or rather, no traveling.

The Dutch brewing company Heineken International recently challenged two ordinary guys to meet someone from all 194 internationally recognized countries worldwide. However, there were two catches: they only had the first 2 weeks in December to do this, and they weren’t allowed to leave Amsterdam, which is where Heineken is headquartered.

READ THIS ARTICLE FOR $15

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.

Subscribe with Subscribe Now

Already a subscriber? Log in

(powered by Wallkit)

Latest Observations & Analysis

Here are the most popular stories that retailers and brands are reading right now to inspire them with their CX innovation work.

Brand Activation & Immersion Meet The Vegan Brand Reinventing The Dessert Aisle For All

PSFK interviews the co-founder of Dream Pops, a plant-based ice cream company that sells both DTC and via mass retail, about identifying an unmet consumer need, its weekly popup strategy and non-vegan positioning

Podcast: Strategies For Cracking The Gen Z Code

In this show, PSFK researchers uncover the values, needs and behaviors of Gen Z consumers as well as offer actionable strategies for brands and retailers to best engage with this unique, purpose-driven cohort

Events Vote For PSFK's Future Of Retail Presentation At SXSW 2020

PSFK is proud to announce that we're in the running to present our research at next year's SXSW festival in Austin, Texas

Case Study This Dating App For Food Could Put An End To Boring Office Snacks

Designed to make snacking more fun, a new platform from food delivery service Tyme allows workers to swipe left or right on snacks before their office orders them

Interview Meet The Underwear Brand That's Putting Customer Feedback First

TomboyX is a brand that focuses on queer, non-binary people, and it's gained a huge following by listening to consumers and designing the brand based on direct recs

Beauty Kinfield's Founder Is Rebuilding The Outdoors Category From The Inside

The way we approach the great outdoors hasn't changed in a long time. Now, Nichole Powell is modernizing the industry with a DTC startup that speaks to an 'outdoors-ish' audience and validates smaller moments like those from one's own backyard

Food & Beverage Ocean Spray On Its New Brand Strategy To Scale Health-Forward, Sustainability-Focused Food

Through an innovation hub and a new focus on wellness, the brand is changing its strategy to court conscious consumers, saving them the choice between big brand or farmer's market with a hybrid approach

Analysis How Food Brands Like Nestlé Are Delivering On Consumers' Unique Tastes

With the power of big data and deep research, companies are now able to create food experiences that are optimized for each unique customer, leveraging accompanying fitness platforms, customized pairing recs and more

Hotels, Hospitality & Travel Meet The Travel Startup That Puts A Personal Planning Assistant In Your Favorite Chat App

PSFK speaks to the CEO of Eddy Travels, a voice-activated, personalized travel planning AI for digital and mobile-first consumers, about reinventing the traveler experience with a unified, chat-based platform