The fashion company will roll out a clothing recycling program worldwide, offering customers a voucher for a bag of their worn out garments.

H&M has launched a clothing collection initiative that encourages customers to bring old and worn items to their stores. This is similar to Marks & Spencer’s ‘schwopping‘ campaign, however, H&M is the first fashion company to roll it out worldwide.

From February 2013, customers will be able to hand in used garments in H&M stores in all 48 markets. Any pieces of clothing, from any brand and in any condition will be accepted. In exchange for a bag of clothes, customers will receive a voucher. The clothes will then be handled by I:Collect, which reprocesses consumer goods and makes them available for new use.

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in