H&M Gives Discounts In Exchange For Used Clothes

H&M Gives Discounts In Exchange For Used Clothes
Innovation

The fashion company will roll out a clothing recycling program worldwide, offering customers a voucher for a bag of their worn out garments.

Emma Hutchings
  • 12 december 2012

H&M has launched a clothing collection initiative that encourages customers to bring old and worn items to their stores. This is similar to Marks & Spencer’s ‘schwopping‘ campaign, however, H&M is the first fashion company to roll it out worldwide.

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