H&M Debuts Eco-Friendly Cycling Collection

H&M Debuts Eco-Friendly Cycling Collection
Retail

Powerhouse clothing retailer designs sustainable fashion items for cyclists made for function and fashion.

Alice Chan
  • 4 december 2012

Fashion retailer H&M is launching a new collaboration to produce a menswear line dedicated to cycling. Teaming up with British custom bike specialist – Brick Lane Bikes, the collection will include 11 pieces of cycling wear that balances performance and style. Consisting of checkered shirts, backpacks, waterproof jackets, and more, the pieces have all been tested and approved by Brick Lane Bikes for quality control. Feya Buchwald, founder of Brick Lane Bikes, says of the collaboration:

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