Hong Kong Kids Design A New McDonald's
The 'I'm Amazing' project challenges children to draw their perfect restaurant, and then brings the 20 best designs to life.
A recent study produced by McDonald's found that children in Hong Kong spend an average of 5 hours per day in private tutoring lessons. This left the fast food giant pondering when and how these children even had time to use their imaginations. As a result, they came up with the ‘I'm Amazing' campaign, in which the fast food restaurant challenged children to use their imaginations by creating their ideal McDonald's environment. The most compelling of the ideas would then be selected and produced into an actual outpost of the chain.