IBM Improves Crosswalk Safety With Kid’s Smart Idea

IBM Improves Crosswalk Safety With Kid’s Smart Idea
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The international technology and consulting company installed a light-up sidewalk in the Netherlands to improve the lives of pedestrians.

Ryan Gerhardt
  • 19 december 2012

It’s easier to have a slogan that promotes ‘Building a Smarter Planet’ than to actually do it. However, in an attempt to live up to their slogan, IBM turned to one of the largely untapped idea pools: children.

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