Indie Band Has Listeners Make Their Latest Record Out Of Ice
Sweden's Shout Out Louds create a limited edition cd you can create at home using a frozen mold.
Sweden’s Shout Out Louds have been creating a sound that’s equal parts eternal cool and smartly innovative for over almost a decade. To compliment their music, for their newest release Optica the band has created an equally interesting new way to hear their music: on ice.
To promote the single “Blue Ice,” the group (along with their crafty label Bud Fox Recording) sent a specialize kit to a handful of select media, with instructions inside to create a record out of ice and how to play it on an actual record player.