The change in the Facebook-owned company's terms of use has caused uproar online. But should it have?

This article titled “Instagram makes you the product” was written by Josh Halliday, for guardian.co.uk on Tuesday 18th December 2012 19.32 UTC

It is 253 days since Mark Zuckerberg’s Facebook bought Instagram for $1bn. On that day – Monday 9 April – the two-year-old photo-sharing service became the latest member of the new internet establishment.

In an FAQ section on Instagram’s website, the company explains the cost of its app in just 12 words: “$0.00 – available for free in the Apple App Store and Google Play store.”

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