Gadi Amit of NewDealDesign shares his philosophy on what is at the root of human creativity.

While modern technology demands creative solutions to difficult problems, Gadi Amit, president of NewDealDesign LLC, believes there is a whole range of human creativity and intelligence to be tapped in to that is not that obvious. Speaking at PSFK CONFERENCE SAN FRANCISCO, Amit elaborated on his concept of ‘The Wisdom Of The Hand’ whereby intuitive ‘hand-drawn’ solutions to problems can often rival precise scientific calculations in effectiveness and accuracy.

Amit sites, for example, the dome of the Pantheon in Rome, which is a highly complex concrete dome spanning 140 feet across made ‘by hand’.  The quality of the concrete used in its construction is so high, that modern concretes only finally reached that quality about 20 or 30 years ago. Furthermore a modern construction company would still have great difficulty creating such a dome. Another example he gives is the first propeller milled at a lathe in a carpentry shop by the Wright brothers on their first flight. This hand-made item functioned at 75% efficiency, while the most advanced propellers designed on computers and tested in wind tunnels function at only around 85%.

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