Jonathan Ford of Pearlfisher dreams of a world where low tech innovation will pave the way for real and permanent good.

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Jonathan Ford, Creative Partner at Pearlfisher who uses his design philosophy to help the needy:

One Day there will be peace in the world, everywhere. Today, innovative thinking seems to be confined to high tech progress. But big advancements can come through low-tech practical ideas that can happen cheaply and easily if only there was a groundswell of support for them. Usually it is about finding the catalyst for change.

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