In Brief

The auto company showed their support for the Vancouver Whitecaps by hacking one of their Rios so it would ‘cheer’ every time a fan sent a custom tweet.

In celebration of the 2012 MLS Season, car company Kia and the Vancouver Whitecaps recently teamed up to create an unique interactive campaign that triggers a “car cheer”  through Twitter. Every time a fan sent a tweet tagged with #kiacheerwfc, it triggers a chain reaction: within a few moments, the tweet is displayed on two 80-inch displays, and a 2013 Kia Rio positioned between both screens triggers an amusing cheer, with its car engines, headlights, and control panel all lighting and revving up to the classic Whitecaps cheer,  “let’s go Whitecaps!”

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