Lacoste Imagines The Polo Of The Future [Video]

Lacoste Imagines The Polo Of The Future [Video]
technology

The brand envisions a shirt that changes color when the wearer touches the alligator logo.

Allie Walker
  • 12 december 2012

We’ve seen shirts that display the wearer’s Facebook status, a sweater that plays a live video feed, and even a shirt that lights up in sync with the wearer’s heart beat. But what can we expect from Lacoste, the traditionally ‘preppy’ brand that arguably hit its stride in the 1980s?

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