In Brief

As the brand turns 20, we look into what enables this cornerstone of the photography community to thrive alongside digital giants like Instagram.

As a cornerstone of the photography community, both digitally and offline, Lomography reflects a level of success that rivals brands like Polaroid and Kodak. They publish a magazine, have physical stores worldwide, and continue to introduce products to the marketplace.

Celebrating their 20th anniversary, one has to wonder what exactly enabled the niche brand to survive and thrive? We got the chance to test their Diana Baby camera (see gallery below) and caught up with their General Manager in America to get a in-depth take on their success story and the future of the analog arts community:

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