The dual purpose booth helps improve the shopping experience for both parents and kids.

Anyone who has ever gone shopping with children knows the difficulty in keeping them entertained. Created as a dual-purpose information and entertainment kiosk, the Waku Waku Station at LaLaport Toyosu gives children a safe area to play while parents look up information. The brightly colored station, whose name literally translates to ‘excitement,' was commissioned by Mitsui Real Estate to drum up interest and ‘excitement' for the surrounding area, an emerging neighborhood in Tokyo.

EXCLUSIVE MEMBER CONTENT
PSFK provides access to this article and every report, case-study, interview, and analysis that we publish for our members. PSFK Professional Membership also unlocks accessto unlimited customized research assistance and our database of over 100,000 insights on innovation trendspanning across eight industry sectors—from culture and brand to retail and customer experience.
Already a members? Log in