Redesigning Nike’s Air Force One

Redesigning Nike’s Air Force One
Design

How a boy from Brooklyn who loved to sketch grew up to rework one the world's most iconic sneakers.

Laura Feinstein
  • 18 december 2012

It’s not easy to take on the challenge of redesigning one of the world’s most beloved shoes. For decades the Nike AF1 has inspired decades of fans, and built a rabid cult base among athletes and fashion lovers alike. When it was recently announced that Nike would be coming out with a “new and improved AF1” fans were justifiably worried about what would happen to the line. However, Nike Head Designer Marc Dolce insists it’s a rework, not a redesign. “I was just looking to make it better, ” the Brooklyn native recently told us when we met up with him at Nike’s newest pop-up, Pivot Point at The Barclay Center. “I have a respect not only for the shoe, but also for all the people that worked on the shoe. But it’s been 30 years since it came out and there’s been a lot of innovations [in sneaker design] that have happened. So there wasn’t a reason to redo it, I just feel like it was proportionately imbalanced and could have use a few adjustments— but all I did was make it better.”

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