Marc Shillum: My 2013 Prediction, Making Will Become The New Testing
PSFK asks the Principal at Method what he thinks will dominate in 2013.
I see two movements happening parallel to each other.
On one side, the landscape and context for products will continue to change with increasing speed. As designers, we will have to get quicker and more responsive to change, this forces us all to find a way to create structure (patterns) within the chaos. Design will need to become more fluid, able to be developed and refined on the fly. Making becomes the new testing.
At the same time, materials will become more scarce, and we’ll have to make more with less. Thought will be our most abundant material, as we work to cleverly repurpose old technologies. Craft will fuse with knowledge and tools to put design back in the hands of the people, rather than the expert. Thinking and distributing knowledge becomes the new Making.