The brand's lovers and haters are asked to take pictures of themselves, which are then uploaded to a Christmas light display on Oxford Street.

Tired of waiting for the bus? Stay entertained with this photo booth bus shelter from Marmite. People can take amusing pictures of themselves either showing love or hate for the brand, which are then uploaded to a Christmas lights display on London's Oxford Street.

The digital bus shelter, located outside Selfridge's, enables shoppers to interact directly with the festive illuminations above the street. It will be interactive for 12 days of the 4 week long ad campaign, and when not active will display an image gallery of all the submissions.

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