McDonald’s Ditches Ball Pit In Favor Of Augmented Reality Play Zone

McDonald’s Ditches Ball Pit In Favor Of Augmented Reality Play Zone

The fast food giant has introduced interactive floor games in UK restaurants, which are tied to the current Happy Meal promotion.

Emma Hutchings
  • 7 december 2012

McDonald’s has introduced Digital Play Zones in over 150 of its UK restaurants with high family footfall. These interactive floor media games are activated by movement (similar to a Kinect or Wii) and tied to the current Happy Meal promotion, giving advertisers more ways to promote.

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