In the new campaign ‘The Browser You Loved To Hate,’ the company uses people's common complaints to highlight the improved web browser. of IE10

In the new campaign ‘The Browser You Loved To Hate‘, Microsoft acknowledges that people often criticize Internet Explorer, and uses their common complaints about previous experiences to highlight the new and improved IE10.

In one ad titled ‘Do you know this guy?’, a critic who fits all the stereotypes of an avid Internet user doesn’t believe the hype until he learns about the new Karaoke web standard. The video ends with the tagline, ‘Progress. Comebacks come in many shapes and sizes’ and directs people to the campaign’s website. You can check out the ad below:

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