Microsoft Launches Social Network ‘Socl’

Microsoft Launches Social Network ‘Socl’

The site allows you to create topics of interest and click into these to see a scrapbook-style layout of images and text.

Emma Hutchings
  • 6 december 2012

Social network Socl (pronounced ‘social’) has opened publicly, allowing users to find topics of interest and view them in a scrapbook-style layout of images and text. Mashable reports that the site launched in May but was only open to invited Microsoft employees and college students. Now anyone with a Microsoft or Facebook account can sign up by simply connecting their account with Socl.

Microsoft Research FUSE Labs developed Socl as an experiment in social search and it has evolved into a place where people connect over shared interests expressed through post collages composed of images, links, captions, and videos.

Microsoft Launches Social Network ‘Socl’

Users can create ‘riffs’, which are visual reponse threads that extend the original post and provide a way to continue a conversation visually. You can also follow Socl Interests, which are crowdsourced public groups organized around post content that let you connect with others who share your interests. Your profile page, known as your ‘Me Page’, displays a feed of all the posts you’ve created and lets you manage the interests and people you follow, see the video parties you’ve created, and change your settings for the social network.


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