Mikko Martikainen imagines a future where the virtual and real world collide.

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day' being the reality that we live in. As part of a series on forecasts, we asked Mikko Martikainen, the CEO of Sayduck, a group using AR to augment the e-commerce purchase path, about the future of augmented reality:

One Day you won't think twice about mixing virtual with real life. Augmented reality will become so normal that the technology will simply be everywhere.

You can view Mikko's full presentation at PSFK CONFERENCE LONDON here.

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