Rick Murray: Why Millennial Shoppers Are Alpha-Influencers
The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?
The Millennial generation is big. In fact, they’re now the largest generation on earth at 1.8 billion globally. But bigger than their size may be their influence over other generations… or so they think, at least. Indeed, 74% percent of them believe they have a direct influence over what their peers and those in other generations buy.