Rick Murray: Why Millennial Shoppers Are Alpha-Influencers
The Millennial generation is now the largest generation on earth, but how much influence do they have over what their peers and those in other generations buy?
The Millennial generation is big. In fact, they’re now the largest generation on earth at 1.8 billion globally. But bigger than their size may be their influence over other generations… or so they think, at least. Indeed, 74% percent of them believe they have a direct influence over what their peers and those in other generations buy.
This week, our Edelman teams will share the results of the newest study from the 8095 Exchange, a global Millennial consultancy, named for the years in which the generation was born, 1980 to 1995. To conduct the study Edelman Berland talked to 4,000 Millennials in 11 countries, and built upon 2010’s benchmark 8095 study.