MINI Takes A Sneak At Web User’s Data To Tell Their Future
Roadster 'Psychic' campaign offers personalized readings about the adventures to come, using viewers IP addresses to provide accurate information.
MINI wanted to promote their Roadster as a car that will lead you to exciting adventures, so to encourage people that their best days were ahead of them and not behind them they created ‘psychic’ ads that could read people’s future. Digital Buzz Blog reports that they offered users personalized psychic readings powered by their IP address, which made them look like they knew the person.
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