Design studio tha ltd. created the miniature scene, which features lots of tasty snacks and can be viewed 24h a day on a livestream.

Design studio tha ltd. created a festive gingerbread village, which has been installed in MUJI's Yurakucho store in Japan, and will stay there until December 25th. The miniature scene, made up of around a hundred houses and lots of MUJI Christmas candy, can also be viewed from a dedicated website on a 24-hour livestream.

The tasty diorama is interactive and visitors can tag a tweet or photo with the hashtag #mujixmas on Twitter or Instagram to see it appear in real-time on a small digital screen in the village as well as when scrolling up the right side of the website.

$15 provides access to this article and every case-study, interview, and analysis piece that we publish for the next 30 days. Our Premium Subscription also provides access to a database of over 100,000 articles on innovation in brand, customer, and retail experience.
Already a subscriber? Log in