Nike Fuelband Video Game Gets Players Moving
NikeFuel Missions monitors your activity and determine whether you have earned enough 'fuel' in a given time period to advance.
NikeFuel Missions is a new game powered by your everyday movement that uses ‘fuel’ to monitor your progress. To play the game, you accept missions and, based on the selected difficulty level, have to earn a certain amount of fuel to move on. Missions are timed, encouraging players to move more, so they can complete them.
The game, which goes live today, requires a Nike+ device like the Running App or Fuelband. This measures your activity and turns it into ‘NikeFuel,’ which you need to earn to advance throughout the game. To play, you simply need to log in to your Nike+ account and select your device.