Nissan Launches New Car In A Video Game
In a mission to reach a new market, the auto company is making the Juke Nismo available in an online driving experience.
Nissan is launching the new Juke Nismo in the popular mobile driving game Asphalt 7: Heat, enabling players to ‘test drive’ the car on their iOS or Android device before it goes on sale in early 2013. The Juke Nismo is said to combine motorsport-derived engineering with progressive design and technology inspired by the gaming world.
The game features a meticulously recreated virtual Juke Nismo that incorporates the car’s motorsport-style dynamics and performance. It also includes a virtual version of the Nissan Juke-R and a special Nissan Race Track set in Tokyo, which passes the Nissan Omori factory. Gareth Dunsmore, marketing communications GM for Nissan in Europe, said: