Selfridges Creates ‘No Noise’ Shopping Experience

Selfridges Creates ‘No Noise’ Shopping Experience
Design

The department store will introduce a new initiative in January, which invites shoppers to celebrate the power of quiet.

Emma Hutchings
  • 21 december 2012

Department store Selfridges is introducing a new initiative that calls on shoppers to be quiet; ‘No Noise’ runs from January 7th to the end of February. A Silence Room (an idea the founder Harry Gordon Selfridge had in 1909) will feature the best of minimalist design, and meditation experts Headspace will help customers “find balance in this fast-paced world” by providing in-store meditation sessions.  Shoppers will be asked not to speak, to remove their shoes, and hand over their mobile devices:

Access this article for free
Fill in your email below and you'll gain access to this article while also receiving a number of membership features as part of a special 30-day trial.
*Already a member? Log in here

Learn About Our Membership Services

Need Research Help?
As a member you can ask us any research questions and get complimentary research assistance with a 4-day turnaround. Reports inclde stats, quotes, and best-inclass examples on research topics.
Remain Informed & Strategic
We publish several trends reports each month. By becoming a member you will have access to over 100 existing reports, plus a growing catalog of deep topical analysis and debrief-style reports so you always remain in the know.
See Trends Come To Life
Meet your peers and immerse yourself in monthly trend and innovation webinars and discounted conferences.
No search results found.