The department store will introduce a new initiative in January, which invites shoppers to celebrate the power of quiet.

Department store Selfridges is introducing a new initiative that calls on shoppers to be quiet; ‘No Noise' runs from January 7th to the end of February. A Silence Room (an idea the founder Harry Gordon Selfridge had in 1909) will feature the best of minimalist design, and meditation experts Headspace will help customers “find balance in this fast-paced world” by providing in-store meditation sessions.  Shoppers will be asked not to speak, to remove their shoes, and hand over their mobile devices:

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