In Brief

Julian Thomson of Jaguar imagines a future of connected, attentive vehicles.

PSFK asked creative experts working at the forefront of cultural change what they look forward to as ‘one day’ being the reality that we live in. As part of a series on forecasts, we asked Julian Thomson, director of Advanced Design for Jaguar, for his thoughts on the future of the driving experience:

One Day driving in a vehicle will be like having a concierge or a butler in terms of how we connect our car and the customer to the outside world. Our cars will provide a mix of luxurious features that blend with the lifestyle of the owner in a much more subtle and predictive manner.

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