White Label commissioned artistic duo Davy and Kristin McGuire to create a bespoke projected theater installation.

Creative agency White Label commissioned artistic duo Davy and Kristin McGuire to create a bespoke projected theater installation for Courvoisier, called ‘Alchimie de Courvoisier.’ This unique re-imagining of their Paradis ageing cellar depicts the cognac brand’s craft and showcases it’s 200 year old heritage using a projection onto a miniature paper stage.

The illuminating artwork takes the viewer through the story of  Courvoisier’s cognac-making process, along with historical references and key Courvoisier personalities. It ends by presenting Courvoisier as a global luxury brand, delivering world-renowned cognac to famous international cities. The ‘paper architects,’ Davy and Kristin McGuire, said:

BASIC MEMBER CONTENT
This content is available for Basic Members.
Already a member, log in