Personalized Billboards Update In Real-Time As Driver Approaches

Personalized Billboards Update In Real-Time As Driver Approaches
Advertising

The Transport Accident Commission in Australia is using ad space to let people send road safety messages to their family and friends.

Emma Hutchings
  • 19 december 2012

The Transport Accident Commission (TAC) in Victoria, Australia is delivering personalized, relevant messages to drivers as part of the #Homesafely initiative, which runs until January 14th. By donating over 233,000 advertising spaces to the community, it hopes to encourage them to drive safely this Christmas.

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