Brazilian telecom company sets up a phone line to the 'North Pole' for the holidays.

With the help of just a pay phone and a little holiday magic, the largest telecommunications company in Brazil, Oi, recently started spreading the holiday cheer.

In the capital of Rio de Janeiro, Oi set up a ‘magic’ pay phone that allows children to call and speak with Santa Claus. As the children were talking, retired actors on the other end of the line could see them on a video monitor, allowing for real-life conversations as opposed to an automated script.

The holiday magic didn’t stop there. While the children were talking with ‘Santa,’ small gifts would appear on the step behind them. It even began to ‘snow’ as the building opposite the pay phone was lit-up into a winter wonderland using projection mapping. For the icing on the cake, there were passing ‘elves’ and children’s choir that would emerge to sing holiday carols.

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