Pizza Hut Creates ‘Seasoned Dough' Perfume
The international fast food chain is gifting one hundred bottles of a signature scent to lucky fans in Canada.
Back in August, Pizza Hut Canada put the following post on their Facebook page:
Do you love the smell of a box of Pizza Hut pizza being opened? We thought so. If that smell was a perfume, what would it be called?
It was only meant to drive social engagement with the brand, but when Grip Limited, the creative and digital agency that manages the fast food brand's social media, received thousands of messages from fans who actually wanted a pizza scented perfume they ran with it. Beverly D'Cruz, Marketing and Product Development Director for Pizza Hut Canada, said in a recent press release: