Red Bull Creates A Drive-Thru In An Office Elevator [Video]
Strategically placed vending machine dispenses energy drinks throughout the day.
Red Bull in Brazil noticed that the consumption of energy drinks during the day is increasing every year. The company decided to show the benefits of its beverages by installing a “drive-thru” that was accessed via an elevator in a busy office building. By pressing a specific floor, employees were able to access a Redbull vending machine without having to get out of the elevator.
Now Track More Ideas
- Mexican Beer Brand Alters Facebook Algorithm To Fight Negative Search Results
- Dunkin’ Donuts Pranks Coffee Fans With Espresso Activation
- How One Brand Strategist Combines Research And Creative Intuition For Effective Brand Storytelling
- Reddit Members Received Discounts At McDonald’s By Clicking The Hamburger Menu